SEO (Search Engine Optimization)

At the moment, everything happens online. So, perhaps, you have decided to quickly set up a website for your business or organization. Or, you have decided to revive your existing website. When you look for tips you will continue to encounter this word "SEO". what does it mean? Here, we will explain what it means and how to best adopt it!

What Is SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization'. It is the practice of Google or other search engines to optimize your web pages to make them rank higher in the search results. SEO focuses on improving rankings in organic - non-paid - search results. If you have a website and want to get more traffic, it should be part of your marketing efforts.

You can Categorize SEO into three buckets:

SEO Types - Neha Puniya Blog's

Technical SEO:

This aspect of SEO is focused on how well search engine spiders can crawl your site and index your content.

On-page SEO:

This aspect of SEO is concerned primarily with the content on the site and how well its optimised for relevent keywords and how its provide a good "user - experience' for visiotors.

Off-page SEO: 

This aspect of SEO is concerned primarily with inbonds links from other website to your site. Natural link from authoritative and relevent websites act as an indepented " Vote of confidence'. which help search engines trust your websites more.

All Seo Type Technical, on-page and off-page SEO aim to make your site more friendly, as well as trustworthy, to users and search engines. When search engine crawlers see how friendly your website is to them and users, it increases the chances that your site will rank well for different searches.

How does SEO work

So now that you know why search engines work so hard to provide you great results and why you should take care of it, 

Here is about how SEO works in a little more detail.

Search engines have spiders also known as crawler - not creepy ones, but like automated robots.
These crawler collect all kinds of information about your website and the pages that make up your site. This allows them to easily determine when a searcher should serve a page on your site. They collect things like page speed, title tags, social cues, internal linking, backlinks, etc.

With over 200 ranking factors used by Google in their algorithm, there are a lot of things to consider, and the tasks that can be taken to try to optimize a website.